Money Matters: The Truth About Marketing and Prices

Ignorance is bliss for manufacturers and marketing directors. Your ignorance is their bliss. Let me explain. The less you know, the more money they make. Recently, the Corn Growers of America has been airing a PSA about High Fructose Corn Syrup. The woman in the commerical knows that HFCS is bad for her but the other woman is able to convince her that it isn't as long as she does it in moderation. In actuality, Corn Syrup is everywhere and contains Mercury, which is a deadly chemical. The CGA doesn't want you to know that, they just want you to know that it won't kill you as long as you do it in "moderation."

The common word in marketing is "moderation" and exercise. Yes, we should exercise but what is this moderation crap? Manufacturers use those words so you will keep buying their products. It is the marketing directors job to keep you buying their products and if you realize the damage their products do to you, you won't buy it. Did you know that bottled water is just filtered tap water? Let's say you spend $5 on water every week. That's $260 a year or $2600 in ten years. You could just buy a $25 water filter and save $210. They don't want you to know that.

What does this have to do with Money Matters? I'm here to show you how to keep your money in your pocket. First, tune out marketing. Their job is to part you with your money. The American public is in debt because of stuff they "need." Second, decide what you really need.

To be honest, you only need water, food, shelter, and clothing. But you can add a car depending on where you live. Do you need bottled water? Do you need to eat out every night? Do you need that shelter that's costing %50 of your gross income? Do you really need those $100 jeans? Do you really need that Benz? If you have it, good but if you don't look at ways to cut back. Don't let yourself fall victim to marketing.

I almost forgot, prices! Do you know what's included in your prices? No? I'm here to tell you. Prices are designed to make up any potential loss, expenses, and profit. Oftentimes, prices are increased %50 so the seller can make a small profit. What's the point of selling a product if you're not going to make any money? Please note these companies don't care about you, so you need to take your financial future in your hands.