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Friday, June 11, 2010

Macy Gray Has Spoken




We don't hear too much from Macy Gray but when we do it's poetic. Here is Macy guest blogging for the Huffington Post about her lack of air play.

"I don't know how to get a 40-year-old woman on the radio. If she was 20, 25. This record would be incredible." This quote comes from a powerful record label executive, just before she said no to signing me for my fifth album. And who would fault her? Everybody knows that a 40-year-old female recording artist is "geriatric." While a 46-year-old president is the "new kid on the block," a singer over 30 is just a few songs away from the nursing home of music.


....With very few exceptions, the gatekeepers send these three messages:

1. The younger generation has little substance

2. The music
needs of the older crowd don't matter...

3. Once a female artist turns
40, she should go away - maybe learn how to knit.

The truth is that as a
mother of three teenagers, I can tell you that the music industry drastically
underestimates the souls of the young. And that there are over 40 million women,
in the United States alone, in their 30s, 40s and beyond, that are starving to
be musically inspired and lyrically represented. While the fans miss out on
great music because of age discrimination, there is still BEAUTY IN THE WORLD."



I can tell you how to get a record on the radio: stop catering to teens and cater to your age group. That's the secret. 92q is 92q for a reson and 95.9 is 95.9 for a reason. 92q caters to the young generation and 95.9 is for the older generation and the two rarely mix.

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